To tell you honestly, I've only been blogging since June 25, 2007. This is actually my first born blog! Haha! I used to be working for a web design company where I met a lot of cool bloggers who helped and inspired me to get started in blogging. It's to them I owe this new "career" that I have. In that company, I met a friend who is actually one of the local top bloggers in the country. He was the one who really gave me inspiration and advice on how I used go about blogging and designing. And so, in some sort of "pay it forward scheme", I'd like to share with you the things I've learned along the way in terms of designing your blog. The main point of this post is how to optimize your blog for your readers and for your reader's browsers. I hope you find these useful.
In designing your blog, here's what your goals should be:
1. Attract more readers
2. Build a readable blog
3. Attract more subscribers
4. Optimize your blog for the majority of your readers.
Tips on the blog template:
1. Since I have experience in using the blogspot templates, I'd be focusing more on that. In choosing your template, you need to make sure the template works in the 2 most common browsers used in the world, Internet explorer and Firefox. Statistics show that common internet users use these two. Before choosing a blog template, test it on both browsers to see if there's any line breaks or if the columns are the same and not under the content. There's a bad experience I'd like to share, my other blog used an old dumb template. I loved the way the template looked on Firefox because that's what I commonly use. I forgot to check it with IE. It took me over a month ( because I rarely use IE ) to find out that the blog looked like an old parchment in IE. I was so mad at myself at that time because I already had a lot of visitors. Almost half of them used IE. I could have possibly turned-off thousands of readers who we're using IE because my blog sucked in their browsers. What's so bad about it you may ask? Well. if your blog template looks weird or stupid, the visitor or reader will get turned off and "walk away" from your blog! That's 1 blog reader less for you each time.
The main point of this advice is you need to use a decent template that would at least look nice to "simple eyes". You have to think about how it would appear best for your readers and not too much on how cool it looks for you. Sometimes simplicity wins you more readers, subscribers or bookmarks who will always come back because you have good content and more importantly your blog looks easy to read.
2. Make sure your blog's home page loads fast - This is very important! We have to realize that most of the internet users are not on high-speed broadband so this becomes a common problem. If your homepage takes ages to load, it turns off your visitors and leaves your blog, never to come back! Bloggers need to make sure that their content appears right away for people to read. Here's a tip: if your visitors can't read anything meaningful or see anything interesting in the first 5-10 seconds of their visit to your website, most often than not they exit your page. You have to strike a balance between loading speed and content. Here's some tips on how to speed up the loading of your page:
a. Be discriminating in choose the widgets that you place on your blog. Widgets are cool and attractive and some even provide you with more traffic, but some widgets really drag to blog's loading time and defeats the purpose. Limit the amount of widgets you put on your blog. Make sure that if you place a widget, your blog will get something out of that widget like earn you money or really get you some traffic. If a "heavy" widget is there just because it looks cool but do not give your blog real "value", then it might not be beneficial to keep that thing in your blog! In choosing a widget, think of the benefits first before attractiveness. As some of you might have noticed, I lost some major widgets I used before like the mybloglog and blogcatalog widgets. I really felt that I'm not getting anything good in those. It looks cool to look at but I asked myself "am I really getting something out of this besides see which bloggers recently visited my blog?" The answer for me was NO. I don't have anything against the 2 widgets mentioned but if you have that widget, make sure you limit it's size to as little as possible because it's a drag. In this tip, you must prioritize usefulness before attractiveness.
b. You need to optimize the size of your images - In free blogspot or if you don't have a separate hosting for your blog, huge images takes a long time to load. Huge image's are cool if you really got something to show like a personal photo that you're proud of! But if it drags your blog, them maybe it's time to reconsider resizing images to speed up the loading time. Consider hosting the images on a separate photo hosting site like Flickr or Photobucket. In that way, the blogspot server will not be the one having a hard time loading the huge cute photo of your baby or your ugly self. Joke!
c. The other stuff that really slows down loading speed of your blog are the following: Flash images or content, chicklets from several different websites. It's cool to show them off on your blog but you always have to prioritize which ones you're blog really needs over which ones are just for show.
The point of this advice number 2 is prioritizing. Here's a tip. Observe how your homepage loads, if your posts don't appear within the first 10 to 15 seconds, then you might need to reconsider redesigning, optimizing or at least rearranging the stuff in your blog. As you observe, take notice of which widget, image or chicklet takes a long time to appear on your blog. If it takes more than 10 seconds for a small chicklet to appear, then you might wan to reconsider keeping that thing.
3. You need to make sure your blog is pleasing to other's eyes. We'd have to admit that beauty is in the eyes of the beholder in general. But in blogging, your goal is to attract readers and not just to keep your own eyes happy! Hehe. Your future readers will not have the same taste in terms of colors. But in general, plain, natural and good color combinations will be agreeable to all. Some may not appreciate "striking colors" or very dark backgrounds because most of the time it becomes too hard to read the content you posted. This is a major factor why i recently decided to redesign this call center blog. The dark background was the common complaint when i ask for feedback from other bloggers. If you would like your readers to appreciate the content content you just wrote, then you might want to think about how the colors would affect their eyes. Colors that are too striking may be attractive but it may give your visitors a hard time reading your posts. In that case, it defeats the purpose of having to post at all. Most of the time, good color combination or using neutral colors will make your readers want to read more.
The point of this advice is a blogger needs to make sure the blog is appealing yet readable. Yes we all have our own tastes and individuality that we'd like to share to our readers. But we also need to strike a balance between what we want people to see and what we want people to to read in our blog. Here's a tip. Notice how popular bloggers like Problogger and Shoemoney designed their blogs? They have very simple color combinations and yet their blog is still attractive. I would have to attribute their huge following to their simplistic design and good content. Observe how they arrange stuff on their blog? They make sure important contents are above "the fold" which means content is what they want people to see first which means they want people to read what they'd have have to say first before anything else. For a blogger like me who knows a little more than I used to, the idea looks very logical.
Here's some more stuff I feel you should know when designing your blog:
1. In blogger, the first things to load on a blog homepage is the the header. Then whatever is on the left hand side of your blog and then everything else from left to right and lastly would be your footer. A good loading speed should be under one minute.
2. The more "moving stuff" you have on your blog, the slower the loading time will be.
3. Use website checkers like sitereportcard.com and mypagerank.net to test your blog's performance and stats.
There some tons of other stuff I'd like to share but this post is getting a tad longer than I want it to be so lets keep the other tips for the future! More tips to come I promise. If you like this post, kindly bookmark my homepage to remember or subscribe to it so you can get regular updates. I really hope this helps you in your blogging. Keep punching!





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